One of the first things Liberty Media did after buying Formula 1 was to set up a master plan to reach a new group of fans. Not an easy task, as the right people to get started with this were lacking. In haste, Liberty set up an experienced marketing team in London.
Their first task was to find out why young people in particular ignored Formula 1. In the end, it turned out that Formula 1 lacked the charisma that a younger generation was looking for. Formula 1 then decided to embrace sim racing in the first place. This already led to a growth in the number of fans of Formula 1.
Comments