Anurag Batra is a serial entrepreneur, media mogul, journalist and lifelong optimist. He holds a B. Tech degree in Computer Sciences before joining the Management Development Institute MD Gurugram, one of the leading business schools in India. He is a first-generation entrepreneur, after acquiring the iconic business media and magazine brand BW Business World, a 35-year strong media brand as well as the most respected business publication in the country.
Anurag Batra doesn’t come from a business family. He considers himself an accidental entrepreneur. He feels a lot of things are God’s wish. In that serendipity, one accidental thing leads to another and there is no grand plan. Studying at MDI was one such gift of God, he says. Anurag Batra believes that life is the preordained product that is already arranged for you. At the age of 18, he would read 3 newspapers, 5 magazines. Anurag Batra considers that his subconscious mind works got him into media and made him a media person. But he feels that it’s all accidental. Once they were in the business then they thought of logical progression of ideas. Other people may ask why don’t you do this and that, it then became a business.
Anurag Batra Businessworld claims that he is not in the media business in exchange for media. Rather he is in the business of building communities through digital content through magazines, events etc. The point Anurag is trying to convey is that a lot of it is luck, chance or preordained. It is not known to us that the efforts we make show up when it is needed. If you have good intent God makes the example.
Anurag Batra is an entrepreneur of a different flavor. It takes all sorts to make a world, and while most would never confess that entrepreneurship was an all or nothing choice, simply to keep up appearances, Anurag does the opposite. Unpretentious and sincere, this dynamic entrepreneur is a name many will find instantly recognizable, for he is an entrepreneur, media expert and a journalist rolled into one.
Anurag Batra has expanded BW Business World into digital, events, and BW communities, and has launched www. Digital market. Asia, a leading digital marketing website, and www.everythingexperiential.com, India’s leading experimental marketing website, and launch BW hotelier in partnership with hotelier international. BW Smart Cities, a 360-degree editorial platform, will be launched in mid-February 2015. Anurag Batra is building the BW Business world business aggressively.
Anurag Batra BW also founded the exchange4media group and he serves as the Chairman and Editor-in-Chief of exchange4media group which includes exchange4media.com — India’s leading media industry website, PITCH — India’s only Advertising, Marketing and Media Magazine, IMPACT — The Marketing Weekly, Franchisee Plus — Business Opportunity Magazine, Realty Plus — India’s leading monthly real estate magazine and samachar4media.com— leading media industry website in Hindi.
The Government of India has also appointed Anurag Batra as the Chairman of the Industrial Committee constituted to formulate a Vocational Training Framework for the Media, Communications and Entertainment Industries. Anurag Batra is also on the core group of TIE’s (The Indus Entrepreneurs), a special internet group focused on Education and Training. He is also advising the government through his white papers on Internet, Media and Television and their impact on society. He also writes a monthly column on Entrepreneurship, in India’s only Entrepreneurship magazine, Dare. He advises many emerging entrepreneurs and enjoys the reverse mentoring process as he learns from these young entrepreneurs. At BW Business-world, BW Accelerate is an initiative to provide a structured platform for entrepreneurs to guide and grow.
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